„There is no such thing as one price!” – Interview with sales expert Claus Michelfelder
With 11 years of experience in the top management of established healthcare companies, including B. Braun, as well as over 20 years as an independent consultant with an internationally represented team, Dr. Claus Michelfelder can truly be called an expert for the...
Clinical evaluation as a central knowledge management process – Interview with Robert Radloff
Clinical studies – that’s what the C3 in our 4C concept stands for. Our C3 also includes the clinical evaluation, a central process for medical device manufacturers and those who want to become one. We spoke to Robert Radloff, Director of Product...
Sales launch as a lifestyle product through the 4Cs – The startup tinus in an interview
Not every product that was originally intended as a medical device actually is one: it depends on the intended use! That’s what the startup tinus learned at the 4C Accelerator. Since their product has no medical purpose, is non-invasive and poses no risk to the...
Recent Comments