Medical Innovations Incubator
Home of 4C - Enabling Life Science Innovations
Our focus: medical innovations
We promote medical innovations. Since 2014, we have been pursuing this major goal together with our non-profit parent company, the Stiftung für Medizininnovationen (Foundation for Medical Innovations). In doing so, we are always aware of the challenges that one faces in the healthcare industry. They form the foundation of our daily activities when collaborating with startups and already established corporates with innovative medical devices and in vitro diagnostics.
Our experience shows: Especially for founders, knowledge and skills of the so-called Entrepreneurship Essentials and common methods, such as Business Model Canvas, Design Thinking or Lean Launchpad, are essential, but in order to become successful, medtech startups need additional know-how. Similar challenges are faced by already established corporates, which want to bring an innovation outside the current strategic focus to the market, as well as corporates that want to develop a new business area in this industry.
In recent years, we have therefore developed our approach: Through the 4C concept and the Regulatory Thinking® method we enable medical innovations! This approach serves as the starting point for our diverse offerings for startups and corporates, but also for the cooperation with investors, academia, and municipalities.
“The 4C approach helped us to focus our go-to-market strategy by narrowing our intended use to the most market-relevant indication.”
“The training in the 4Cs enables us to fill out the Business Model Canvas in a meaningful and profound way. Whereas before it was mainly about sales, we can now also add topics like GOÄ, EBM, to the fields of our BMC.”
“The Regulatory Thinking® approach has shown us that it is much more about a bottom-up approach, from the company to the product. Because we are building a company, not just a product. And QMS is the basis for good product development.”
“Regulatory Thinking® is a company mindset and therefore essential for building our internal company culture.”
“By addressing the 4Cs, we were able to adapt our pricing model to the “DiGA reality”.”
Commercialization, Certification, Clinical Studies und Copyright – these 4Cs impact the business model of any medtech company.
Behind each of the Cs are requirements from a wide variety of stakeholders. Particularly important are the requirements of the regulated healthcare industry, which includes laws, standards and the relevant authorities. At the same time, the Cs are mutually dependent, which increases their complexity even further. We are convinced: Extensive knowledge in the 4Cs and the ability to link their content, challenges and opportunities are the key to a holistic business model that encompasses and realistically evaluates all relevant scenarios. A business model that works for medical innovations.
C1 | Commercialization
The development of revenue structures in the healthcare industry is particularly complex. Many, sometimes very different, interest groups have to be taken into account – starting with patients, doctors and nurses, via medical associations and federations, through to health insurance companies and health technology assessment (HTA) bodies such as the G-BA or IQWiG. At the same time, the industry is characterized by market peculiarities that make market access and revenue generation more difficult. In particular, reimbursement by health insurers is regulated in a complex manner, as it differs for different product categories and areas, e.g. in the outpatient and inpatient areas, and is regulated at national level. Moreover, approval for reimbursement does not ensure that a product will actually be used and, for example, be prescribed by physicians. Accordingly, advertising and distribution, which are also regulated, play an important role.
C2 | Certification
As a manufacturer and distributor of medical devices and in vitro diagnostics, a (usually certified) quality management system (QMS) is required. In addition, a technical documentation (TD) with all relevant development documents must be prepared for each product to show conformity with the essential requirements of the MDR/IVDR. Depending on the product risk class, the TD is submitted to the notified body for assessment. Both certification of the company as a medical device manufacturer and conformity assessment of the product to obtain CE marking are basic requirements for market entry. Understanding the underlying regulations, such as ISO 13485 for the QMS and the MDR/IVDR for the technical documentation, is therefore essential.
C3 | Clinical Studies
For a new medical device or in vitro diagnostic product to be sold on the market, its safety and performance must be proven and a positive benefit-risk ratio must be demonstrated in the clinical evaluation or performance evaluation. In order to obtain approval for reimbursement by health insurances (e.g. within the framework of a selective contract according to § 140a SGB V) or by Health Technology Assessment (HTA) Bodies (e.g. as a digital health application, DiGA), the clinical and/or health economic benefit of the product must in turn be proven. The respective evidence is usually provided by clinical data collected in clinical trials. When planning and conducting clinical studies, the regulatory requirements according to ISO 14155 for medical devices and ISO 13612 for in vitro diagnostic devices must be complied with, and in some cases high time and cost expenditures must be taken into account.
C4 | Copyright
Protecting one’s own innovation and the company’s intellectual property through the use of intellectual property rights, such as patents, influences the company’s valuation, contributes to the success of negotiations with investors and licensees, and is central to the planning of exit scenarios. In addition to protecting innovation, a company must also consider the protection of personal data in accordance with the General Data Protection Regulation (GDPR), especially if the product collects health-related data from patients. The requirements of the GDPR must then already be taken into account during product development. But data protection requirements must also be observed during pre-clinical and clinical testing, as well as during subsequent market monitoring. Understanding the underlying regulations, both for the protection of one’s own intellectual property and for the protection of personal data, is therefore crucial for their strategic use.
The easiest way to answer this question is to give an example:
The intended use of a medical device or an in vitro diagnostic product not only determines the risk class of this product and thus the applicable regulatory requirements from MDR or IVDR (C2). It also influences the corresponding market segment and the possibilities for reimbursement (C1). From the intended purpose is derived which endpoints must be proven on the basis of clinical data in order to obtain CE marking or reimbursement (C3), and can also indicate which data protection aspects must be taken into account in the development and use of the product (C4).
So, what is Regulatory Thinking®?
- It is a MINDSET through which the 4Cs and their requirements are understood in an interconnected way.
- It is a METHODE that makes this interconnection possible and systematizes it.
- It is a RELIEF as two seemingly incompatible worlds – business model and regulation – merge.
- It is a COMPETITVE ADVANTAGE because regulation is considered from the very beginning in the business model scenarios, which saves time, costs, and resources.
Regulatory Thinking® was developed under the lead of the MII together with partners from research, industry and the startup ecosystem, who have joined forces as a consortium. The consortium bundles the knowledge, skills and experience around Regulatory Thinking® of all its members. The collaboration with the consortium and its experts gives us enormous opportunities to support medical innovations in an even more targeted and focused way.
Unser Ziel ist es, Medizininnovationen zu enablen. Aber was bedeutet das für uns?
Wenn man die Bedeutung des Wortes “to enable” (befähigen) im Cambridge Dictionary nachschlägt, können wir dessen Definition perfekt auf unser tägliches Handeln übertragen:
to make someone or something …
founders and their medical innovations
… able to do something …
build a successful and sustainable business model, develop a high quality product and set up an efficient company structure
… by providing whatever is necessary …
knowledge in the 4Cs and guidance on how to transfer it into implementation
… to achieve that aim.
becoming a market-ready company that improves the healthcare market
Our team of enablers supports you in taking things into your own hands. True to the motto: Helping you to help yourself. All our services – in the form of consulting, workshops, reviews and template packages – have therefore been developed in a didactically valuable way and are adaptable to the individual needs, experiences and resources of each team.
Our team of enablers supports you in taking things into your own hands. True to the motto: Helping you to help yourself.
All our services – in the form of consulting, workshops, reviews and template packages – have therefore been developed in a didactically valuable way and are adaptable to the individual needs, experiences and resources of each team.