by Elena Drammis | Mar 18, 2025 | Article
Diverse teams are more successful – as highlighted in McKinsey’s recent report, Diversity Matters Even More [1], which means both ethnic and gender diversity. Despite the clear advantages of diversity, women are still underrepresented in leadership positions,...
by Ingo Hämmerle | Jan 9, 2024 | Case Study, Startups
Case Study | Projekt mit OSORA medical GmbH OSORA has gathered a variety of starting points for market entry in order to position the technology for bone healing simulation. Market segments exist in the areas of education and training, implant development and...
by Ingo Hämmerle | Oct 27, 2023 | Case Study, Startups
Case Study | Project with Fysor GmbH An innovative product idea with a pure training approach can be launched on the market as a lifestyle product. But such a business model must also take into account the requirements and opportunities of the 4Cs in order to be...
by Ingo Hämmerle | Oct 23, 2023 | Case Study, Startups
Case Study | Project with sync2brain GmbH Medical innovations often emerge from research and are driven by a scientific perspective. However, in order for such product ideas to actually reach patients, a market-oriented view must be developed. This was the challenge...
by Henrike Stutzki | Nov 18, 2022 | Article, C3
As an early-stage startup, you are usually in the middle of your development process in order to implement your innovative idea as a first prototype and later as the final product ready for series production. At the end of a development phase, there is a design...
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